Capro Celebrates 68 Years of excellence

Capro (Central Advertising and Public Relations Office), a key role player in South African print media industry, celebrates 68 years of existence. Opening its doors in 1950, Capro now promotes advertising agencies, government institutions and big national companies in small and mostly rural newspapers. 

Capro chairperson of the board Rishaad Mahomed said: “As far as the future is concerned, Capro is very optimistic. Capro is extremely lucky in that it represents publishers who are also independent thinkers.” 

Capro takes pride in the remarkable progress made through linking up advertisers with their target audience and adding value to community press. 

The appointment of their new general manager, Arashaad Saint in March 2018, with his inherent capacity for sales along with high level of professionalism, has seen Capro reshaping its relevance in terms of corporate identity and strengthened relationship with its clients.

“I am delighted to have been granted this fantastic opportunity and I am very excited to face what is ahead in the future. I am privileged and honoured to be working with a team who has stood the test of time.

I cannot believe that some employees have been in the organization for 30 years, this certainly is a remarkable achievement. Together we will take Capro to greater heights,” said Arashaad.